A member of

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01 - 05 / what we do
01

Creative Producing
&
Narrative Consulting

02

Spatial Planning
&
Design Development

03

Technical &
Fabrication
Consulting

04

Project
Management &
Coordination

05

Creative
Multimedia
Services

06 / our works

Featured Projects

Bringing extraordinary entertainment experiences to live with narrative and scenography.
Universal Studios Singapore Halloween Horror Nights Haunt Mazes & Zones
National Day Parade & Ceremonies
Netflix Kuala Lumpur, Malaysia Thematic Experiential Sets
07 / our team

Who we are

Team Member 2 Deric

Deric

Director of many hats

Team Member 1 IOLANA

IOLANA

The Time Traveller

Team Member 4 GRACIA

Gracia

THE THINKER

Team Member 5 CHRIST

CHRIS

THE MAGICIAN

08 / our collaborators

Who We Partner

Michael Chan

Lighting Design Specialist

Joe tan

Uiux & graphic designer

09 / our clients

who we worked with

10 / contact us

Get In Touch

  • DERIC SHEN

    DIRECTOR | SET DESIGNER

    Deric first trained in Fine Arts in Singapore, subsequently majored in Spatial Design & obtained Masters in Narrative Environments in London UK.

    His multi-disciplinary creative practices include Production Set design, Special Turnkey & Entertainment projects. He started off as an in-house Designer for Resorts World at Sentosa & Universal Studios theme park in Singapore. During his time, he has worked on award-winning events & entertainment sets as well as resort-wide festive decoration. He founded DXDC with a strong belief in experimentations and user narrative design as basis, ensuring each project generates refreshing perceptions and leave memorable impressions.

    Deric was awarded the Busan Mayor’s Award in 2007 in Busan. He also received the Hong Kong Design Award in 2019.

    Key Projects:

    – Universal Studios Singapore Grand Opening (2011)
    – London Olympics Ceremonies Model Making (2012)
    – Universal Studios Singapore Halloween Horror Nights (2014, 2015, 2016, 2017, 2018, 2019, 2021, 2022)
    – Guinness World Record – USS World’s Largest Indoor Lightbulb Display (2016)
    – Narrative City & Village Exhibition, Shanghai, China (2014)
    – Chingay Parade (2012, 2020)
    – Singapore National Day Parade (2019 , 2020)
    – Madame Tussauds K-wave Zone (2021)

  • Iolana

    Project Lead | Design Lead

    Iolana majored in interior and exhibition design in Singapore, she found her passion in thematic design during her study and pursued her career in thematic design ever since.

    She has more than 6 years of experience in thematic design field with a wide range of projects such as theme parks, festive events, themed interiors and playgrounds. Alongside her career in design, she grew her passion in traditional batik making that led her into product design and art workshop teaching.

    Key Projects:

    – Thematic F&B at Resorts World Jeju, Korea (2017)
    – Orchard Road Christmas Light Up, Singapore (2018)
    – Marvel Studios’ Avengers: Infinity War Fan Event, Singapore (2018)
    – Vinpearl Theme Park, Vietnam (2019)
    – Monopoly Dreams, Hong Kong (2019)
    – Nerf Action Xperience, Singapore (2019)
    – Family Suite Shangri-La, Beijing (2020)
    – The Explorer Kids Zone at The Fullerton Ocean Park Hotel, Hongkong (2020)
    – Universal Studio Singapore Halloween Horror Nights (2022)

  • Gracia

    Design Co-Lead

    Grace first embarked to Singapore to pursue a diploma in 3D Design. She later took an additional year in the UK, where she graduated with a degree in Interior Design.

    Since then, she has worked in multiple fields ranging from events and exhibition to residential, but it was in thematic design that she found her passion. Whether it is conceptualizing new ideas or bringing an existing vison to life, she approaches all projects with curiosity, enthusiasm, and a firm commitment towards creating the best possible user experience.

    Outside of work, she draws cute characters and turn them into dolls, charms, and other merch.

    Key Projects:

    – Bandai Namco Entertainment booth at AFA, Singapore (2017)
    – GCOX booth at Money 20/20, Amsterdam (2018)
    – Sephora Christmas launchpads, Singapore (2018)
    – Nerf Action Xperience, Singapore (2019)
    – Monopoly Dreams, Melbourne (2020)

  • Chris Chee

    Concept Artist

    He started working as Mechanical Engineer after Graduated from University of New South Wales with Bachelor degree in Mechanical Engineering then changing career path to the creative field as a 3d modeller after obtaining Diploma in Visual Effects and Animation, eventually transitioning to become concept artist.

    He provides concept design rendering and artistic support for the team. He has keen interest and appreciation in thematic design, character and environment concept design and aesthetics.

    He is partial to video games art and design, japanese animations and Sci-fi movies.

    Key Projects:

    – Singapore NDP (2019)
    – Splendour Show Taihu, Wuxi (2019)
    – Halloween Horror Nights (2019)
    – Pearl of South Sea Show, Jakarta Aquarium Safari (2017)